What is SEO and how is SEO used

SEO refers to a set of techniques that are used to enhance a website's ranking in search engine listings. This is a part of internet or web marketing, and its primary objective is to increase a website's visibility to a larger audience by achieving higher rankings on search engines. To understand the challenge associated with SEO, one can simply enter a search term on Google without quotes, which is how most users search for information. The search engine results page will display a list of search results along with an estimate of the number of pages indexed for that specific search term, which represents the competition for that particular search term on the site.(Vont-Admin,2021)


Reference 


Vont-Admin (2021) What is search engine optimization (SEO)? and why is it important?, VONT. Available at: https://www.vontweb.com/blog/what-is-search-engine-optimization-seo/ (Accessed: March 16, 2023).

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