Examples of different types of E- commerce: including screenshots, description and inks
B2B, also known as Business-to-business, refers to a type of trade that takes place between two businesses, such as a manufacturer and a wholesaler or a wholesaler and a retailer. This type of transaction is different from those that occur between a business and a single consumer. The term B2B is used to distinguish this type of trade from transactions that involve businesses and consumers (B2C) or businesses and government entities (B2G).

The definition of B2C, or business-to-consumer, involves the direct sale of products and services from a company to the end-users who are consumers. Companies that participate in this type of selling can be considered B2C businesses. B2C became particularly prevalent during the dotcom era of the late 1990s, primarily with the rise of online retailers who sold their products and services to consumers through the internet. The B2C model is distinct from the B2B, or business-to-business, model, which involves commerce between two or more businesses.

Consumer-to-consumer (C2C) e-commerce is a type of commerce in which one consumer sells goods or services to other consumers through online platforms. This is one of the four major e-commerce business models, the others being B2B, C2B, and B2C. In a C2C transaction, a third party such as an online platform, social media platform, or e-commerce website facilitates the transaction by handling aspects such as payment and transaction status. This enables sellers and buyers to connect with one another, often for a small fee or commission charged by the third-party platform.
Reference
Chen, J. (2022) Business-to-business (B2B): What it is and how it's used, Investopedia. Investopedia. Available at: https://www.investopedia.com/terms/b/btob.asp (Accessed: March 16, 2023).
Government to citizens (G2C) (2018) GSA. Available at: https://www.gsa.gov/real-estate/real-estate-services/for-federal-customers/government-to-citizens-g2c (Accessed: March 16, 2023).
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