Research what Alt Tags and Title Tags are in HTML, and discuss how they improve SEO for your E-commerce website

An alt tag, which can also be referred to as "alt attribute" or "alt description," is an HTML feature that is used to provide a textual alternative for search engines in relation to image tags. By using alt tags for images such as product photos, it can have a beneficial effect on the search engine rankings of an e-commerce store.


Images can be important in shaping how viewers understand a webpage, but search engines and robots are unable to comprehend them. This is where alt tags come in, as they provide text that can be read by search engines. When Googlebot or other search engine crawlers analyse a webpage, images with accurately written alt text affect the page's indexing and ranking. In addition, alt tags are beneficial for users who rely on screen readers or browsers that are unable to display images.


The HTML title tag is a small piece of code that specifies the title attribute of a webpage. According to Moz, the title tag should be a brief and accurate description of the content on the page. The title attribute can be viewed in the browser window's tab at the top, and it is the default name used when a visitor adds the page to their bookmarks or favorites.



From an SEO perspective, the title tag serves as the clickable headline of your webpage in search results. Search engines consider title tags when ranking pages. An optimized title tag can improve your search engine ranking and increase click-through rates, while a poorly written title tag can negatively impact SEO. Title tags are also utilized when sharing links on social media, appearing similarly to how they do in search results as the link's "headline". The following is an example of how a title tag would appear in search engine results pages (SERPs):




Reference


curtis, jeremmy (no date) What is an alt tag, and how does it impact SEO [2018]?, BigCommerce. Available at: https://www.bigcommerce.co.uk/ecommerce-answers/what-is-an-alt-tag-and-how-does-it-impact-seo/ (Accessed: March 16, 2023).


Rodriguez, J. (2021) What is an HTML title tag and how you can change the title of your website, eCommerce Blog. 3dcart. Available at: https://blog.shift4shop.com/blog/change-homepage-title-tag (Accessed: March 16, 2023).

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